Kite is back on top! For the fourth consecutive time, our brand has received one of the country's most prestigious awards – the "Brand of the Year" award in the "School Backpacks and Satchels of the Year" category. This award, which annually recognizes leaders in various fields, is a symbol of quality, trust, and success. It illustrates the status of a brand that Ukrainian families unequivocally trust. This is a clear confirmation of consumer love and high market positions. Receiving the "Brand of the Year" award for the fourth time in a row confirms that Kite consistently remains a leader in the world of backpacks.
How are "Brand of the Year" winners determined?
The methodology for determining the winners of the "Brand of the Year" award is diverse and transparent. It is based on a comprehensive approach that allows for a thorough evaluation of brands.
The primary focus is on consumers, as 40% of the results are formed through marketing research of their preferences. Another 30% comes from the expert council's vote, 15% from the advertising commission, 10% from the media jury, and an additional 5% from the organizing committee.
We are proud that our backpacks meet the highest standards, as the "Brand of the Year" winners are determined by analyzing multifaceted indicators and combining various methodologies.
Ukrainians choose Kite backpacks and satchels
The driving force behind our success is simple: quality above all else. We create backpacks that not only look stylish but also care for children's health due to their orthopedic properties. Ukrainians have already realized that Kite is not about compromises. We strive for excellence, offering products that meet the highest standards, and that is why our backpacks are chosen year after year.
We are grateful to our customers for their trust ❤️. This award is your recognition, which motivates us to move forward and reach new heights.
We feel a great responsibility and do not plan to stop – new achievements and new awards are ahead!
