History of KITE
Over the past 20 years, we have gone from a local backpack manufacturing company to an international brand producing textiles, stationery, and necessary accessories for study and recreation.
About brand Kite
A special story of a special brand
The international brand Kite , like a kite, symbolizes lightness, moments of sincere joy, the desire to move upwards, and boundless freedom... when you have a backpack on your back, the necessary things with you, and your hands are free, everything becomes possible: borders are erased, shackles are destroyed, and wings grow.
The freedom to live life to the fullest, to take care of yourself and your surroundings, to make life beautiful, joyful and comfortable – this is what inspires us when creating products under the Kite brand. Something we sincerely share with you in every product.
2007 – The first Kite collection and the beginning of a long journey. Every year we present a new collection, woven from hundreds of hours of work by a large team of specialists in orthopedics, design, production, and quality control of our products.
2017 — Kite is rebranding, the logo is changing. Now it corresponds to the main trend of the decade — minimalism. Simple, stylish, perfect. We are constantly improving the product, finding interesting design ideas, and introducing innovations. It is important to us that Kite backpacks, school bags, bags, pencil cases, and stationery meet the desires of consumers, help make life easier, and make the hearts of trendsetters beat faster. A new licensed series — College Line — has been created. Laconic designs inspired by the elite school uniforms of English and American universities have become a trend among both schoolchildren and young people.
2018 - Singer Michelle Andrade presented the new 2018 collection. A large-scale promotional campaign #KiteBeOriginal was held with her participation.
2019 - A huge leap in the development of the brand was made. Capsule collections were released in collaboration with the popular TV series #School and modern pop idols - the group "Time and Glass". Collaboration with rated TV and YouTube projects: the TV series "School", the reality project #School Backstage, as well as the reality project of the musical group DSIDE BAND "This is what it comes from".
2020 - Kite backpacks have passed technical tests in accordance with European standards DIN 33419 / EN ISO 15537 based on the German Institute for Health and Ergonomics (Institute für Gesundheit und Ergonomie) and received the "ergonomic product" award. Kite backpacks are adapted to the physical and age characteristics of the student, taking care of his comfort, healthy and beautiful posture.
2021 - A new Wonder Kite line has been developed - the pride of the brand. VIP offer for demanding customers.
The unique AGS system is presented in Ukraine exclusively in Kite backpacks. And it will change the idea of comfort!
Caring for the preservation of nature and the cleanliness of the planet is an important mission of all humanity. Environmental problems concern everyone. And Kite does not stand aside. The new Kite-2021 collection is backpacks made from recycled plastic bottles.
Kite receives the "Choice of the Year" award in the "Backpacks and Satchels of the Year" category.
A new line of stationery from Kite Dogs is being released. By purchasing products from this series, you help homeless animals together with the international charity foundation FOUR PAWS.
2024 - Kite updates its logo in line with the latest design and style trends. It becomes more noticeable without undergoing drastic changes, remaining recognizable among brand fans. Continues its cooperation with the Children of Heroes Foundation and helps to send 2000 children from the foundation to school by providing them with backpacks and necessary stationery. Launches the flagship Kite Classic stationery series and, using the latest trends, shoots videos using artificial intelligence to promote it. Receives all possible industry awards - Choice of the Year, Ukrainian People's Award, Choice of the Country, thereby confirming its leading position in the Ukrainian market.As part of its social mission, the company publishes a book about proper breathing for children called Fuh and Dmukha
Kite Awards: Consumer Recognition and Trust
Kite regularly receives prestigious awards that confirm the brand's leadership in the market. The selection of winners of all-Ukrainian awards, such as "Choice of the Year", "Choice of the Country" and "Ukrainian People's Award", is based on expert assessments, consumer opinions and careful market monitoring. These awards confirm that Kite not only follows trends, but also determines them.
Kite Licensor Partners
Kite knows how to please children and stay on top of fashion trends. We collaborate with legendary brands so that every schoolchild can find their favorite hero in the Kite assortment. Favorites of boys and girls appear on school products, inspiring new achievements. Wearing products with favorite characters is a great way to broadcast your passions. It encourages discussion of common interests, helps to make new friends and adds self-confidence.
Kite's licensed designs reflect personal preferences and become a stylish calling card for your image. Naruto, Hello Kitty, SpongeBob, FC Barcelona, Hot Wheels, My Little Pony, Transformers, DC Comics, Harry Potter, Monster High are just a few examples of heroes that come to life on our products. Every year we expand the list of licenses so that every child can find something they really like and go to school with their iconic friends.
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