Dizzying speed, adventures, competitions and victories, incredible stunts - Hot Wheels makes all men's dreams of sports excitement and adrenaline come true.
Hot Wheels is a brand of fast and colourful toy cars in 1:64, 1:43, 1:18 and 1:50 scale, which was launched in 1968 by Mattel.
Unlike Matchbox, the creators of the Hot Wheels brand aimed to produce special cars that are rarely seen in everyday life - bright, fast, and eye-catching.
Many famous designers who previously worked for automotive giants also developed Hot Wheels models and worked for Mattel for many years. Car manufacturers such as General Motors, Ford Motor Company, Chrysler Motors, Ferrari, Mazda and Toyota provided Matel with original drawings and rights to make large-scale copies of their models.
Although Hot Wheels cars were originally intended for children and teenagers, they have become popular among adult collectors, for whom limited edition models have been created. In 2000, the Hot Wheels Volkswagen Beach Bomb (a minibus with a pair of surfboards) was sold for $72,000.
In 1970, Hot Wheels sponsored racers for the first time. And in the 1980s, an unusual series of models appeared with paint that changes colour depending on the temperature (for example, from exposure to hot or cold water) and panels that simulate damage.
In honour of the 35th anniversary of the brand, a full-length cartoon ‘Hot Wheels Highway 35 World Race’ was released. A sequel was released in 2005: "Hot Wheels AcceleRacers. The animated series "Hot Wheels: AcceleRacers‘ (2005) and ’Team Hot Wheels" (2014-2017) have become popular all over the world. New Hot Wheels video games are constantly being released.
Every year, the collection of Hot Wheels models expands and becomes even more interesting. Designers are constantly developing interesting tuning, and engineers are developing high-speed racing tracks that allow you to accelerate cars to incredible speeds and test their limits.
Bright backpacks for school, pencil cases, shoe bags, preschool backpacks, notebooks, notebooks, art supplies, lunchboxes and other Kite products featuring the world-famous Hot Wheels cars will delight preschool and school-age boys and inspire them to new victories and achievements.
