When one purchase brings two joys at once: for your child and for the child of a Hero
who died during the war
Annual charity initiative to support children who have lost the most precious
The world becomes kinder when there is empathy and care. Especially towards those who are having the hardest time now. Among us live children who have lost one or both parents due to Russia's war against Ukraine. These are children who learn to live on every day despite the pain of loss. And it is them we want to help.
Since 2022, Kite has been cooperating with the "Children of Heroes" charity foundation, which constantly cares for such children. And in 2025, we are together again. So, every purchase of a Kite backpack is not only care for your schoolchild but also for a child who needs our help.
Our common goal is to prepare 2,000 children for school
First-graders will receive brand-new Kite backpacks — comfortable, stylish, orthopedic.
Other children will receive school stationery sets with everything they need: notebooks, pens, paints, rulers, and pencils.
We want every child going to school to have not only things but also positive emotions and an important experience of kindness:
"I am not alone. I am supported. I am important."
How your purchase will help children
By purchasing Kite 2025 collection backpacks in authorized online and offline stores, you automatically join the charity initiative.
A portion of the proceeds will be donated to provide school supplies for the children of Heroes.
This is a simple way to do good: you buy a backpack — you help a child prepare for school. After all, as is known, there are no other people's children.
In 2024, together with you, we prepared about 2,000 foundation beneficiaries for school out of 1,200 planned, for which we are immensely grateful.
Together we can do more
By joining forces, we can provide not only essential items but also attention, support, and warmth. Care that is so needed by children who have experienced loss.
A new school year — with a brand-new backpack or a new pencil case — begins with new hope. Like a blank page.
Choose Kite — and become part of an important mission.
Thank you for your empathy!
