KITE's new collection of school textiles is now in stores!
How do we make choices? Sometimes a child doesn't yet have the words for what they feel, but they already know exactly what they like. What is "theirs." The things they choose themselves. For the first time. Not because adults told them to. But because it resonated. This choice is the first step towards oneself. Towards confidence. Towards the voice of the heart, which is getting louder. Towards the habit of feeling one's boundaries, one's taste, one's uniqueness.
The new Kite Back to School 2025 collection is inspired by this very process: the formation of personality.
We have considered everything:
- current designs that help a child express their individuality through their belongings;
- comfort and ergonomics that support health;
- space for personalization — so that one can change, add, decorate, reflect their mood;
- models for every style and need — for those who love order, lightness, brightness, restraint, audacity, or tenderness.
This collection is not just for school. It's a collection for growing personalities who change, try, make mistakes, dream, and search for themselves. And we want to be there and support the student every step of the way. In a comfortable backpack. In a familiar pencil case. In a badge featuring your favorite hero – because it matters. Kite. Kids choose the best. And we help them see that this choice matters.
We are ready to burst into the new school season with a full set of inspiration and novelties! Kite presents the new Back to School '25 collection: everything most comfortable, most fashionable, and most anticipated.
After all, preparing for school means assembling a complete set for a child's life in their school universe: where they learn, make friends, get excited, and show their talents.
New licenses of the season
New season – new wave of brands:
🔥 Hot Wheels Skate — adrenaline, extreme, wild energy.
🖤 Monster High — a bit of shock and maximum style.
⚽ FC Barcelona — a classic for football fans.
🐢 Teenage Mutant Ninja Turtles — for those in the know.
⚔️ Attack on Titan — for aesthetes with character.
🎧 Aggretsuko — a cute Japanese rebel.
😸 Garfield — sarcastic, lazy, perfect.
🌊 SpongeBob — the "living cheerfully" mood.
🌸 Molang — it's about tenderness, friendship, and unconditional support.
🌊 Avatar: The Last Airbender — for those who dream of great adventures.
And also – even more vibrant designs with your favorite characters who have long been in Kite's license portfolio: Kuromi, Harry Potter, Hello Kitty, NASA, and many others. Favorite heroes are always by your side!
Kite Kids: kindergarten, development classes, and big plans for little explorers
It all starts not with the school bell. Even before notebooks and homework, before the first grades and learned poems – a child already has a schedule. Their small world, full of events: kindergarten, clubs, development classes, music, sports, first trips to the library or art studio.
And already then, there's a need for their own things. A favorite toy, a water bottle, spare gloves, cookies "just in case" – all of this needs a place. Convenient, reliable, and something that will be with the child every day. That's why the first backpack for a modern child is not a school backpack. It's a preschool backpack. Small, but important. Because it carries more than just things – it gives the child the first feeling of independence. Your own small backpack is like personal territory, like a step towards "I can do it myself."
The Kite Kids collection is created precisely for this delicate moment. For little ones who are just learning to be themselves – but already know exactly what they like.
New Kite Kids backpacks are a wow at first sight. Here are animals with ears, paws, and interactive elements (seriously, the ears move!), and soft corduroy, and plush, and voluminous hanging wallets – each model is unique.
Interactive models – animals with ears that go up and down. The child presses a special button – the animal reacts. Such a "wow effect" every time you go to kindergarten. And it's also useful for small hands: the backpack trains wrist muscles, which is very important for preparing for writing.
Plush, corduroy, soft paws – here you don't just want to carry it, you want to hug it. The backpacks are designed to delight little ones.
Not by backpack alone – a child's daily life is rich and varied, so other practical things are needed to make every day more comfortable.
Fanny packs, wallets, raincoats, compact crossbody bags – for those who say "I'll do it all myself." The child feels grown up, and you feel calmer: everything they need is with them.
School backpacks that care for posture and express your style
School is not just about notebooks and bells. It's about image, comfort, and convenience.
Frame, semi-frame, and soft Kite backpacks – classics with an upgrade + brand new models you'll want to wear even on weekends.
School backpacks that support posture and mood
Every age has its needs. And Kite takes this into account. School models have orthopedic backs, well-designed pockets, and strong zippers. And then – we choose according to the child's taste and needs:
• Frame — ideal for first graders.
The rigid body helps maintain order: notebooks don't wrinkle, books don't fall sideways, sandwiches don't flop around between markers. Everything is in its place, and the back support is just right. It's comfort and structure in one.
• Semi-frame — slightly lighter, but perfectly holds its shape.
For those who want a bit more flexibility but aren't ready to sacrifice organization. A great option for primary and middle school students – it doesn't press on the shoulders, is comfortable to carry, and looks modern.
• Soft — the lightest and most casual. Chosen by teenagers and kids who live "on the go": a little school, a little hangout, a little hobby. A soft backpack adapts to the child's rhythm, looks lifestyle, and is worn effortlessly. And yes, they truly have a lot of style. Despite their lightness, soft Kite backpacks perfectly hold their shape – thanks to a dense anatomical back. They don't sag but remain neat and comfortable even without a rigid frame.
Important features:
— Reflective elements — the child is visible in twilight.
— Ventilated back — soft, fits snugly, evenly distributes the load.
— Adjustable wide straps, chest strap — for comfort, so nothing pulls or slips.
— Side pockets for a bottle — even fit standard Kite thermoses.
For teenagers – backpacks straight from a fashion magazine cover
Kite Education Teens — a stylish boom! Solid-colored and super minimalistic, or vibrant, with voluminous pockets, textile handles, pendants, and the option for self-decoration. Create a backpack that says, "This is a reflection of my soul."
Create your own backpack. Different every day – always yours
Be yourself and broadcast it to the world. Customizing a school backpack becomes a true lifestyle: today you're in the mood for a funny Kuromi, and tomorrow – an anime or patriotic badge.
Kite backpacks with Velcro inserts are like a canvas for self-expression. If you want – you change the design every day, if you want – you keep your favorite image for a long time.
Pendants and keychains on carabiners are easy to attach, add character, and convey your interests.
And to offer even more possibilities – we've created a separate huge collection of interchangeable badges, pendants, and keychains! Mix, match, invent your own styles – and your backpack will never be like anyone else's.
Cool sets: everything in one style
A capsule – backpack + pencil case + shoe bag. In one design, with one vibe. Suitable for those who want a "full package" right away – and it looks harmonious. And, honestly, it's very convenient.
Art, music, clubs – there are bags for that too
A4+ format bags with handles and a long strap – a real must-have for anyone carrying sheet music, a drawing album, or a craft kit. Lightweight, yet durable. Beautiful, compact, and spacious. Can be worn over the shoulder or carried by hand. Style + functionality – a very successful combination.
Rain? So what! With Kite, we go to school with a sunny mood
Reliable stick umbrellas, compact folding umbrellas, with prints or "chameleons" – choose according to your character.
🎭 The most interesting are chameleon models, which change color depending on the angle of light. This is not just an accessory, it's a magical wow effect.
🎨 Colors are not just "girly/boyish," but also neutral stylish options and impressive licenses. All have strong reinforced spokes, light weight, and a comfortable handle.
New! Sports bags – when it feels good to carry your own things
Finally! Multifunctional bags that actually suit schoolchildren.
— Very spacious: fits a uniform, sneakers, and a bottle.
— Stylish — so the child isn't embarrassed to take it anywhere: to the gym, on a trip, or to a picnic.
— Options for younger students and teenagers — taking into account height, preferences, and character.
Pencil cases: more than just space for pens
Voluminous, minimalistic, plush, with contents and without – it's hard to choose because you want everything.
- For elementary school — pencil cases with organization, space for everything: pencils, markers, sharpener, ruler.
- For high school — understated, stylish, often with textile handles.
- Trend: teddy plush pencil cases — like mini-clouds.
Lunch – just like in the movies!
Thermal bags for lunches – are soooo convenient.
- They keep the temperature longer.
- Convenient carrying handle.
- The inner lining is easy to clean.
- And they look – like a full-fledged accessory, not a "bag of food."
Crossbody bags, shoppers – life after school exists!
Kite takes into account that a student's life is not just "to the desk and home."
Crossbody bags — for walks, for stationery, for gadgets, documents, and personal belongings. There are incredibly many of them in the new collection! Different sizes and styles!
Shoppers — stylish, durable, with internal pockets, with original decor. They will come in handy for clubs, weekends, and shopping trips.
Identification badges for luggage and personal items
Meet the new product — baggage and personal item tags from Kite! These are not just name tags — they are markers of individuality. Bright, funny, with your favorite characters — you can attach them anywhere: to a backpack, suitcase, sports bag, or even to a towel in the changing room. Inside there is a convenient card for your name and contacts. The idea is simple, but the benefits are endless: things won't get lost, won't get mixed up, and it's immediately clear that it's yours.
And most importantly — children choose the best.
Give them a voice. Taste, style, interests — these are not trifles. This is the path to confidence, self-expression, and one's own opinion.
The new KITE Back to School '25 collection is now in stores.
Don't wait — let's prepare in advance while all these cool things are still available.
Because when a backpack inspires, the school year begins with joy.
