We have energizing news: the Kite brand has once again confirmed its leadership and received the "Country's Choice" award in 2025 in the "School Backpacks" category.
This is not just another award. These are the voices of Ukrainian families who choose Kite for their children every day. It's an acknowledgment of trust, stability, and quality, proven over time. And it's proof that Kite has been shaping the culture of school accessories in Ukraine for many years.
What's behind the victory?
The "Country's Choice" award identifies brands that consumers truly love. Over 30 analysts spend a year studying the market, analyzing feedback, researching product ranges, and checking the quality of goods and services. And among dozens of companies in each field, only one winner is chosen.
This is a complex and transparent process:
- Market and customers. It is investigated how open and accessible the brand is, and how it communicates with customers online and offline.
- Quality and service. The assortment, prices, and actual service level are evaluated, even through "mystery shoppers."
- Final rating. The top ten are compared, and one leader is named.
And in 2025, Kite once again became the leader.
Why Kite?
Because we know what's important to both children and parents. Children fall in love with the design, feeling freedom and comfort in every backpack. Parents value reliability, ergonomics, and durability. We create a product that works every day – from the first bell to the last lesson.
Kite is more than just a backpack. It's a habit of being organized, feeling supported, and confidently facing your day. It's about quality that doesn't fail and style that keeps up with the times.
Our success is your trust
Our victory is the result of your choice. Thank you to every family, every student, every one of you. You are the ones who make Kite the #1 brand in the country.
We will continue to create backpacks that inspire, help, and make learning easier and more enjoyable. Because new school years, new challenges, and new victories are ahead – and we want to be by your side in each of them.
Kite: children choose the best.
