It is with joy and gratitude that we announce: the Kite brand has been recognized for the third consecutive time as the winner of the Ukrainian People's Award in the "Backpacks 2025" category. For us, this award is further confirmation that our efforts, innovations, and attention to every detail receive the most valuable reward – the trust and support of Ukrainian families.

Ukrainian People's Award: An Inspiring Choice
The Ukrainian People's Award is a leading national project where the best are determined by consumers themselves. What matters here is not only quality and functionality, but also the real emotions, experiences, and feedback from those who use our backpacks every day. Being a leader in our field is a special honor that inspires and obliges us to constantly improve.
Kite 2025: What have we improved this year?
2025 was a year of bold ideas and technological solutions for us. We focused even more on the needs of our audience, implementing new features and materials:
- Innovative materials – models are created from super-light and practical fabrics that provide even greater durability and comfort during wear.
- Health care – patented orthopedic back system that better supports a child's posture, and anatomical shoulder straps with a breathable soft surface.
- Modern design and new collections – we've added even more vibrant colors, trendy prints, and exclusive licensed series in collaboration with children's favorite characters.
- Safety above all – all school models have reflective elements for visibility in the dark.
Why do Ukrainians choose Kite?
We believe that Kite's success is a result of our sincere care for every customer. We don't just create backpacks; we do everything to ensure they become reliable companions in learning, sports, travel, and daily life. Each model undergoes rigorous testing, and our designers take into account global trends and children's preferences so that every Kite backpack is perfect for you.

Thank you for your trust!
We are incredibly grateful to every family who chose Kite. For us, this award is not only a source of pride, but also a great responsibility to you. Every review, every piece of advice or wish – is an impetus to become even better, to work for your comfort and joy.
Looking to the future together
We are not stopping at what we have achieved. In 2025, Kite is preparing even more exciting new products and innovative solutions to continue to be the number 1 brand among Ukrainian consumers. We are confident: together with you, we are capable of even more!
Kite – reliability, style, and care chosen by Ukraine. Thank you for being with us!