tokidoki is a world-renowned lifestyle brand that creates unique designs in Japanese aesthetics. It was founded in 2005 and has since gained worldwide popularity.
The brand's visual concept is based on the vision of Italian artist Simone Legno. His works have become the seed from which an entire culture has grown, covering everyday fashion, lifestyle, and way of thinking.
The brand's background is impressive: it was born on the basis of a personal blog by a designer who was destined to go unnoticed for a short time. Soon, his characters and patterns would gain worldwide recognition and cult status.
Despite its Japanese name and theme, tokidoki is actually an Italian brand that positions itself as an international one. The aesthetics of Japanese comics, which the creator was inspired by, turned out to be so interesting and close to the global community that the brand soon not only entered the international market but also surprised with unexpected cool collaborations. Tokidoki has impressive joint collections with the following brands: Karl Lagerfeld, SEPHORA, Hello Kitty, MARVEL, Barbie, Peanuts, GIANTS, Iron Maiden, Kite, etc.
Features of the Tokidoki license
"tokidoki" means "sometimes, from time to time" in Japanese. Sometimes amazing things happen to us. And from time to time, we encounter inspiring stories that energize us.
The feature of tokidoki is its closeness to natural everyday life. The compositions do not collect dust on museum shelves and do not separate themselves from us, hiding behind dense protective glass and massive carved frames. Leno's masterpieces are designed to live an ordinary life with each of us. In the daily routine. In everyday life. Fairytale designs live on backpacks and bags, clothes and jewelry, accessories and cosmetics.
tokidoki characters
tokidoki are entire worlds inhabited by cute characters. The brand's universe contains many different characters grouped into several families. Each of them has its own unique story and inimitable visual code.
Cactus Friends is a family of cute characters in funny cactus costumes.
The cactus is a symbol of protection that children need so much. SANDy, a teenage girl, and her friends dress up in costumes of prickly plants, using them as armor to protect them from all the troubles of the world. The cactus also has the unique ability to accumulate water, which means that it keeps the most important source of life in itself. Cactus friends combine important qualities: tenderness, strength and pureness.
Donutella (and her sweet friends) are the sweetest flavor characters.
Donatella comes from a planet where sugar is used as a source of energy. One day, while exploring the Milky Way on her UFO donut, Donatella discovered the planet Earth, where she found many sweet treats for herself and her friends. She liked the Earth so much that she decided to stay here forever with the other sweet characters.
Unicorno is a magical family of fairy-tale unicorns.
These wonderful unicorns were used to be simple little ponies who grazed peacefully and jogged happily through the fields. One day they found their way to a magical waterfall. And after passing through it, the ponies turned into unicorns and found a hidden magic kingdom. Since then, the cute unicorns have been living in an enchanted world between the magical kingdom and our earthly world.
Mermicorno is an amazing underwater world where mermaid unicorns live.
One special night, a flock of unicorns decided to watch the falling stars. It was a very unusual starfall: celestial bodies fell into a sparkling sea that turned them into starfish and snowflakes into jellyfish. The unicorns sat on the tail of a star falling into the magical sea. And they turned into magical creatures: half unicorns, half fish. One day, following migrating dolphins, they accidentally discovered our world. Thus began the tale of the Mermicorns, who, according to legend, appear only during a lunar eclipse.
Punkstar is a loud party of real punk stars.
Meet the new punk stars - a group of talented kids who came together to turn an abandoned plant into the biggest party. They have 4 giant floors and a huge space for any hobbies: from music to skateboarding!
Kite tokidoki style
Kite tokidoki style is about courageous decisions and bright colors. Colorful patterns with cute characters and endless positive energy. The backpacks and stationery in this license will appeal to everyone who loves modern Japanese culture, comics and the charming aesthetics of kawaii. This incredibly bright collection will give you confidence and bring your everyday look to the top of street style trends. Tokidoki is a free element close to teenagers and young people.
